Our-story
The Beginning
Eating healthy shouldn’t be so hard. We all want to make healthy choices for ourselves and our families, but navigating the confusing landscape of food choices is often overwhelming. Food writer Michael Pollan said it best with his simple mantra, “Eat food, mostly plants, not too much.”
After decades working in the food, beverage and healthcare industries, we learned that food must - and can - be better. Food shouldn't be harmful to humans, nor become the source of chronic diseases. Although this may sound obvious, the food industry has gone down a slippery path that led to where we are today. Our population health is at risk, with obesity reaching almost 40% of adults and 1 in 3 Americans having either diabetes or pre-diabetes.